Independence Day Special: Homegrown Brands We’re Loving Right Now Part 2

Independence Day Special: Homegrown Brands We’re Loving Right Now Part 2

As we modify our lifestyles, we also modify how we shop. We started looking local and discovered homegrown brands channelising their creativity and nudging us to open our eyes to the gamut of indigenous talent. We’ve assembled a list of brands you need to bookmark, heart, and buy from for your next shopping spree. 

Y2K BABY

If there’s one thing we’ve realised over the past year, our everlasting love for all things nostalgic isn’t going away anytime soon. With more homegrown brands embracing the latest fad, the Y2K style is now more accessible than ever. From baby Tees to wide jeans and all things ribbed, here’s a rundown of all the brands on our radar that should be on yours too.


Left To Right:  Beaded necklace, The Cherry Bomb Club, INR 1,000; Acetate sunglasses, The Half Done, price on request; Bucket hat, Sazo, INR 2,899; Clay earrings, Cha-Ching, INR 540; Crochet skirt, Bottom Drawer Crochet, price on request; Beaded phone string, Lazy Objects, INR 500; PVC, Shoe That Fits You, INR 1,750i

 

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Printed trousers, Label Graph, INR 2,800
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Cropped T-shirt, Polite Society, INR 3,000

SHINE ON

Trends might come and go, but when it comes to accessorising, investing in the right kind of jewellery goes a long way. Lately, we’ve witnessed homegrown labels gravitate towards creating contemporary and minimal pieces handcrafted by our local artisans. From gold- plated and brass jewellery to semi-precious stones, not only do these pieces stand the test of time, but they are also pocket friendly.

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Left To Right: Textured ring, Talisman, INR 1,699; Crystal necklace, Olio, INR 7,800; Pearl danglers, Isharya, INR 2,999; Dangling hoops, Myrha, INR 880; Textured hoops, Prerto, INR 3,500 Brass bangles, Kichu, INR 3,500; Textured necklaces, Flowerchild by Shaheen Abbas, INR 3,500
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Brass earcuffs (set of five), Eurumme, INR 2,800
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Charm bracelet, Zariin, INR 3,099
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Textured rings (set of three), Lune, INR 6,500

HAPPY FEET

Over the past two years, platforms have become a bonafide wardrobe essential, but laid-back footwear ticks all the right boxes for the ultimate no-fuss formula. Whether you opt for knitted flats or strappy kitten heels, here’s a fresh crop of designers who’d give the high street brands a run for their money. In the end, it’s all about putting your best foot forward.

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Left To Right: Block, Monrow, INR 2,599; Woven leather, Fizzlet, INR 2,690; Strappy block, Oceedee, INR 4,499; Quilted, Eridani, INR 1,500; Leather, Deme x PAIO, INR 2,500; Slingback, Saint G, INR 11,500

 

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Strappy, Cai, INR 2,199

 

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Printed, House Of Prisca, INR 2,900

 

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